If I sold my new book like most sales approaches

If I sold my book like most sales approaches, it might sound like this:

• Woot! My book was the number one new release on Amazon!
• It’ll change your life and catapult your sales to new heights
• Get it now and receive a 10% discount
• This week only!

What’s wrong with this?

1. It’s focused on what I want
2. It makes questionable claims
3. It tries to create pressure, urgency
4. It commoditizes me like all the others

Here’s how a professional seller might approach selling my book:

• This book may not be for all sellers
• That would be pretty arrogant to say
• But if you’re tired of salesy approaches 
• The ones that make you feel inauthentic
• Check out the movement to non-salesy selling

See the difference?

1. It’s about you
2. It’s transparent
3. Tells a relatable story
4. Addresses a real problem
5. Touches on human emotions
6. Invites you into a new movement
7. Bonus – it’s all true – so it feels good