Each couldn’t have been more than 16…
It was in a bird food store – of all places
As my wife and I walked in, here’s what the savant did…
She positioned herself near us (but gave us space to browse). I asked her a question about bird feeders, and she quickly brought me to the exact location.
She:
- Highlighted the pros & cons (she knew her stuff)
- Told us how we could save money (built trust)
- Showed additional options (no pressure)
Then she backed away to give us space to think it through, which was interesting because I was ready to buy, but my wife needed time to think (it was a gift for her dad afterall) – this young lady intuited this.
We turned to our newfound trusted advisor to ask another question, when…
Young Johnny Total Hack inserted himself into the conversation.
He:
- He cut off his co-worker (it was rude)
- Began talk enthusiastically about bird feeders (he was annoying)
- Emphasized that the one we were looking at was so awesome (overselling)
My trusted advisor wasn’t rattled one bit, she made a brilliant move…
She said,
“This may not be what you’re looking for, there’s one other alternative over here.”
I followed her in part because I was curious, and in part because I was afraid I was going to punch Mr. Total Hack in the head – kidding. She quickly explained the pros/cons – and again stepped back.
The alternative didn’t fit the bill…so we wandered back over to our first choice.
She highlighted an all-in-one package that included everything we needed for the gift.
Sold.