Most email subject line wisdom states:
– Gotta keep em short
– Use pattern interrupts
– Hook them fast
Y…a…w…n…
The problem with this wisdom:
It’s mostly sales tactics.
Sales tactics hurt people.
Instead, here’s an honest approach that actually works…
Subject: Hi Karen – it’s Ted
That’s it.
Here’s why it works:
* It’s honest – they are indeed, Karen, I am indeed, Ted
* It’s simple – simple is good & clear
* It has their name – people like their name
* It just two people chatting – it’s personal
* It’s informal, but respectful
* It’s different, but not confusing
* It’s friendly, but not pushy
* It’s human – being human is helpful in sales 🙂
Give it a go…