Three principles to grab and hold your prospect’s attention:
- Keep it simple
- Brains remember pains
- Clearly defined next step
My fav example comes from a guy named Dennis
He seals driveways.
His sign:
- DENNIS’ BASIC
- SEALCOATING
- 123-456-7891
Simplicity: yup
Pain: alleviated – it’s basic
Next step: call the tel number