The sales process can be boiled down to three simple words: Problem, Solution, Action (PSA)
- Elevator pitch – PSA: Problem introduced, high-level Solution, invite to Action
- Discovery – PSA: Problems discussed, Solutions explored, invite to Action
- Presentation – PSA: Problems confirmed, Solutions presented, invite to Action
Knowing your sales process matters.
- It boosts your confidence
- Creates clarity for your buyer
- And it boosts your buyers confidence
Too many sales processes try to wrangle the buyer in.
Instead, help them solve their problem.