Make it easy for them to see you & hear you
Instead of shouting louder…
Try contrast
If you are:
High end
– Contrast to cheap knock-offs that cost more
Small
– Contrast to big names that treat you like a number
New
– Contrast to outdated traditional approaches
Unique
– Contrast to generic and bland
Virtual
– Contrast to costly & timely in-person service
Comparison leads to commodity
Contrast leads to closed won
I hope this help!