“Hi Ted – this is so & so from such and such, can I have 15 seconds of your time to tell you why I called?”
She pleaded.
“Who from where?” I asked.
“So and so from such and such” She said, talking too fast.
“Sure – fire away – I love cold calls.” I replied.
“Thank you – you’re the first person who’s been nice to me.”
Sad.
She went on and tried to book a demo, but I wasn’t the right person.
I asked her if she wanted some coaching.
She said, “Please!”
- Calm down and slow down – practice a non-anxious presence
- Never beg – you have a business solution – something of value
- Work on your openers – consider empathy or humor – follow Jon
- Use your script as a guide and be human first
She thanked me and asked to connect on LI
No matter what you’re doing in sales, there are core principles:
- A calm, non-anxious presence
- Help people
- Don’t grovel
- Be human