Lots of folks in sales & marketing try to reduce their value proposition to something pithy and clever…like the big brands. It makes sense. Copy what works.
But…
“Just do it” works for Nike because there’s a gazillion dollars behind it.
Most companies don’t have these funds.
Instead, be clear on the problem you solve for your prospects.
- Driveways sealed
- Junk removal
- Breakfast all day
These are not clever – but you know exactly what problem they solve for you.
How clear is your message – to your potential customers?
Clarity wins.