When presenting a solution to your prospect it’s tempting to say:
- We can do this for you
- We provide 24/7 service
- We’re the number one vender
But…
It’s better to say:
- This enables you to…
- You’re able to rest easy with 24/7 service…
- You’ll have confidence knowing things are working as they should
The former is about you
The latter is about them
That’s what they care about
Do the latter and you’ll cast vision of a new future if they choose to work with you.