No one has “exactly” what you offer. Stop comparing yourself with others and start contrasting. Look at how this furniture company does it…
Interior Define differentiates itself with a couch. Instead of traveling all over the place to find a couch – measuring, dealing with annoying sales people, wondering if it’s going to look right, fit right…they solve these customer problems with…
“Create your own”
They back this up by casting a new future for you: “Create your sanctuary“
Then they give you four easy steps to “Start your custom journey“
You can learn a lot here:
- They solve a problem – buying a couch is hard
- They cast vision – a new future (your sanctuary)
- They make it easy – Steps 1-2-3-4
The lesson – help your customer solve their problem. This makes selling feel good!
You don’t need sales tactics.
- You need to know what hassle you solve for your customers
- You need to show what life could be like
- You need to make it easy
I hope this helps you feel good about selling!