“I want to be my authentic self when selling.”
No you don’t and neither does your prospect.
Here’s why – it’s not about you. It’s about your prospect. Your prospect wants a trusted advisor appropriate to their context.
To be fair, if you’re feeling stifled as a human being, you may be in a sales industry that’s not open to your uniqueness. Or, perhaps you’re under a rigid sales system (or leader) that doesn’t give you room to breathe. Both scenarios are common.
But again, in sales, it’s never about you – it’s always about serving others.
As I’ve chatted with folks, what most mean when they talk about authentic selling is they:
- Don’t want to be robotic
- Don’t want to pressure people
- Don’t want to be salesy or dishonest
I agree – and I don’t blame you. I don’t want these things for you either.
Authenticity is being genuine. Of course you should be genuine.
But remember prospects want a trusted advisor.