You’ll hear folks say, “Selling is the transfer of passion.”
It’s not.
This can actually hurt your deals. Sellers who believe this mantra have to sum up extra energy and enthusiasm which comes off as over-excited, over-talkative, and annoying.
The truth?
Selling is the transfer of power.
Professional sellers:
- Empower prospects to do things they couldn’t do before
- Enable prospect to get where they need to go
- Equip prospects with tools to solve problems
- Allow prospects to slay dragons
This feels good.