I was blown away by a recent outreach. It was real, authentic, and human. It didn’t come by the usual means…
It wasn’t:
– Email
– Phone call (or a voicemail)
– Video
– Snail mail
– A social DM
Rather:
It was a LinkedIn voice message .
Why did this have impact?
**** The tone! ****
I heard the “heart of the message” (not the words).
And this is so key.
– The vast majority of sales outreach cannot get the tone right.
– Even on video, we tend to stiffen up
So…
1. If you want to stand out with your prospects in a different way
2. A short 30-sec VM via LinkedIn may have real impact
3. Provided you mean it 🙂
They listed 5 steps, but it’s really just three. Send a voice message to 1st connections from your phone (not computer), just:
1. Click on mic icon to create new message
2. Hold the mic image down while recording, release when done
3. Send it (or delete it)
That’s it!