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Jul 13 2022

A unique sales outreach approach – few use

I was blown away by a recent outreach. It was real, authentic, and human. It didn’t come by the usual means…

It wasn’t:

– Email
– Phone call (or a voicemail)
– Video 
– Snail mail 
– A social DM

Rather:

It was a LinkedIn voice message .

Why did this have impact?

**** The tone! **** 

I heard the “heart of the message” (not the words).

And this is so key.

– The vast majority of sales outreach cannot get the tone right. 
– Even on video, we tend to stiffen up

So…

1. If you want to stand out with your prospects in a different way
2. A short 30-sec VM via LinkedIn may have real impact
3. Provided you mean it 🙂

They listed 5 steps, but it’s really just three. Send a voice message to 1st connections from your phone (not computer), just:

1. Click on mic icon to create new message
2. Hold the mic image down while recording, release when done
3. Send it (or delete it)

That’s it!

Related posts:

  1. Using LinkedIn Connection Requests in Sales the Wrong & Right Way
  2. Would you take this course?
  3. Overthinking video in your sales outreach?

Written by Ted Olson · Categorized: Sales Blog

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