A non-salesy selling system

Here’s the framework to a non-salesy sales system (that never goes out of style)

1. Problem 
2. Solution 
3. Action

Or PSA.

The PSA is a simple & repeatable framework, see below: 

1st Prospect Convo PSA: 

–  Problem introduced

–  Solution introduced

–  Invite to Action 

Discovery PSA:

–  Problem discussed

–  Solution explored

–  Invite to Action

Presentation PSA:

–  Problem confirmed

–  Solution presented

–  Invite to Action 

The PSA works everywhere:

• Marketing 
• Web copy
• Speech
• Sales 
• Email
• Post