There is so much noise out there, it’s hard to stand out to actually sell anyone anything. Yet, people need your services. They need help. To get their attention, keep these five things in mind.
- Problem: Focus on the problem solved for your audience (and not anything else) – and hit it from every angle
- Them: Stop talking about yourself – talk about them, their concerns, the things that keep them up at night
- Pain: Watch out with a gain & promises approach. It “can” work (test it), but a focus on the pain & problems typically produces better results
- Clarity: Be clear – crystal clear. Use simple language and words – write like you talk.
- Give: Give, give, give. Provide tips, tricks, insights, PDFs, trials…etc that help your audience with their problem
What does this look/sound like?
See below:
Lets’ say you’re a fitness coach…
Don’t talk about you or your experience – no matter how awesome you are, or the celebrities you’ve helped chisel.
Instead, talk about the:
- 3 ways to cut body fat without lifting a finger
- A radical approach to level up your performance
- 10 tips to balance your muscle growth & your weight
These are problems that need solving in this field. They’re clearly stated. And they position you, the fitness coach, as someone who could solve these problems that prospect’s have.
I hope this helps!