3 drop dead simple ways to boost your sales confidence
Use this PSA format (Problem – Solution – Action):
Problem:
– Get clear on the problem you solve for your customers
– What is it that you’re helping them overcome, breakthrough, reduce…
– Why is solving this particular problem important – both the good & bad
Solution:
– Invite people into your unique solution to solve this problem
– Show the unique way you’re overcoming this problem
– Cast vision for their new future state
– Show a clear path forward
– Keep it simple
Action:
– Offer a clear next step
– Make it free choice
Know your PSA
Know it cold
Feels good