Use this PSA format:
Problem:
– Get clear on the problem you solve for your customers
– How and what do you help them overcome, breakthrough, reduce…
– Why is solving this particular problem important – both the good & bad
Solution:
– Invite people into your unique solution to solve this problem
– Show the way you’re overcoming this problem
– Cast vision for their new future state
– Show a clear path forward
– De-risk, keep it simple
Action:
– Offer a clear next step
– Make it free choice
- Know your PSA
- Know it cold
- Feels good