The 1 thing that might drive more sales for you…
And it’s often more powerful than hope and gain messages
What is it?
*** Reducing fear and risk ***
Customers crave security…they don’t want to screw up – see The Jolt Effect – FOMU (fear of messing up)
Simple way to give it to them:
– Dial down promises of hope & gain
– Dial up risk mitigation
– Ensure their success