Be clear about the problem you solve for your visitor Why is it important that this problem be solved Be clear on what you want your visitor to do Do not use it as a place to talk about you Do not make your visitor have to think too hard Show them the path 1-2-3 […]
Stop reaching for the easy button in sales – there isn’t one
Sales tactics: Take the joy out of trying to help someone. Can backfire and destroy your reputation and brand, permanently Encourage prospects to actively seek alternatives Professional sales: Increases joy on all sides as problems are discussed and solved Boosts brand and reputation, spinning up an organic referral engine Creates long-term customers, boosting LTV:CAC Too […]
Sales Mentorship – A Missing Ingredient To Sales Success
Do you have a sales mentor? Not many do. We have coaches, counselors, pastors, and confidants, but mentorship seems to take a back seat. And sales mentorship is in the trunk. Here’s the thing. Sales mentors are easy to find and they’re ready and willing to help. Here’s why? Sales leaders know that helping others […]
My Mom’s #1 Answer To Her 31 Years of Sales Success May Surprise You
My mom just celebrated her 75th birthday. I had a chance to ask her about her sales career and what made her so successful. First the stats – she was the number one agent at a real estate agency for five years. And for twenty-six years she was the number one, two, or three sales […]
How To Handle A Scary Buyer
Some buyers are scary. They may be impatient, rude, or obnoxious. It’s rare that anyone is actually mean, but people are people. We have good days and bad. To put it in perspective, they’re mostly afraid. What can you do about? Let me answer with short story to see if it helps. When I was […]