There’s little new in sales & marketing. There are ebbs and flows. And there are adaptations and tweaks. The trick is being ready and willing to: adapt and tweak And staying one step ahead of the: ebbs and flows
Sales confidence is a muscle to exercise
If you lack sales confidence, think about it like this. Confidence is less about a feeling and more about an action. Nervous to post on LinkedIn – but do it anyway. That’s confidence. Afraid to try something new with your sales approach – but do it anyway. That’s confidence. Anxious about a sales call – […]
Clarity wins
Lots of folks in sales & marketing try to reduce their value proposition to something pithy and clever…like the big brands. It makes sense. Copy what works. But… “Just do it” works for Nike because there’s a gazillion dollars behind it. Most companies don’t have these funds. Instead, be clear on the problem you solve […]
I had high hopes…
I took another cold call. This one from a reputable provider for a sales & marketing tool. I had high hopes… They were dashed I was treated like a number….he talked about him, the company, and the product And then tried to qualify me: is this your role do you use this software Ugh! He […]
Should you connect and pitch on LinkedIn?
Is not the most productive question… A more productive question: What are the best ways to engage in a business conversation on LinkedIn? Here are 5 common methods – they all have pros and cons: ONE: Connect & Pitch PRO – easy, fast, scalable CON – universally despised by receiving party TWO: Connect & Nurture […]