Here’s a non-salesy way to put your prospect at ease. First, you’ve likely been taught to talk about how awesome your product/service/company is. The problem – no matter how you slice it, it sounds salesy. Instead, try this…(obviously adapt to your style and context) “Obviously, I’m a huge fan of our unique approach, but I […]
I needed help, but the seller needed the sale
The seller went straight to salesy urgency tactics – classic FOMO techniques – fear of missing out She said… “Great news, we have a super great deal ending today.” The problem? I wasn’t concerned about price, I was concerned about making the wrong choice. I was experiencing FOMU – Fear of Messing Up – not […]
Level up your slide game
Slides get a bad wrap (not just in sales). The reason: most people don’t know how to use them. Slides are a wonderful tool – like a hammer Used correctly, it can drive things home Used incorrectly, people get hurt Here’s a few tips that may help: Your presentation should address your audience – e.g., […]
If I sold my new book like most sales approaches
If I sold my book like most sales approaches, it might sound like this: Woot! My book was the number one new release on Amazon! It’ll change your life and catapult your sales to new heights Get it now and receive a 10% discount This week only! What’s wrong with this? It’s focused on what […]
Sell the future – not the milk
Don’t sell the oat milk – watch how Oatly sells the future…and has fun doing it Wow – no cow! It’s a post milk generation It’s a different way of thinking It’s a plant-based diet & lifestyle It’s about keeping it real and authentic It’s breaking free from what your parents did They ask you […]