Ted Olson

Salesy selling sucks: Professional selling serves:

OMG they missed the point… Like a lot of you, I get bombarded with sales & marketing emails. Every once in awhile I’ll pluck one out and rewrite it, suggesting some tactical and strategic changes – just for kicks Recently, I got a series of discount emails from a company – 20% off, then 50%, […]

“Just following up” ranks among the worst sales emails ever written. It doesn’t even feel good sending it! That’s no fun! While there are a lot of reasons you may find yourself in this unenviable position (that I won’t address here), here’s a few things to do instead: One example below… Subject: Hi Ted – […]

If Tom Petty was your sales coach when you lost a deal He’d likely tell you “Seems like maybe In other words, prospects need: They never need salesy

 Roughly 50% of the sellers I interview are tired of the nonsense. Why? Manipulation and high-pressure tactics. These don’t feel good – to anyone! The good news – there’s a – better– simpler– and more– honest….. approach… *** Help people solve their problem *** Everything should serve this end. This feels good.