Ted Olson

Can you use LinkedIn’s connection request for sales outreach… No… and yes…. Please don’t do this: These tricks break trust Instead, anyone who wants a few suggestions for a better approach – read below You’ve got 300 characters to make your case. Here’s three examples that I don’t hate: 1. Hi Ted, not sure this […]

Each couldn’t have been more than 16… It was in a bird food store – of all places As my wife and I walked in, here’s what the savant did… She positioned herself near us (but gave us space to browse). I asked her a question about bird feeders, and she quickly brought me to […]

In sales, “How are you?” is nervous filler  It doesn’t engage a prospect Instead, be human – try this: “I’m glad we could find a time to chat. I just finished talking with my daughter about her college search and now I’m looking forward to our conversation.” What do you think your prospect will say? […]

My daughter sang out, 5, 6, 7, 8… It was in perfect rhythmic timing In my mind that only meant one thing… The Laverne & Shirley theme song… “…five, six, seven, eight Schlemiel! Schlimazel!  Hasenpfeffer Incorporated We’re gonna do it!” Sales lesson: My daughter was practicing the dance routines she leads with her troupe…she wants […]

For years my directness was hurting my sales. Until I learned to soften my language. Here’s 10 phrases that helped: The result: I hope this helps!